A specialized glove developed for mechanics.
Hands have always required protection for specific jobs and working conditions. Although these jobs and environments varied, the gloves usually did not. Bulky, one-size-fits-all gloves were often the only gloves available to protect hands performing a variety of tasks. Over ten years ago, a small group of intuitive minds dared to ask the question – is a glove just a glove? Taking into consideration factors such as years of success in creating protective apparel for motocross, innovative materials, varying hand sizes, scope of the work involved, extremity of the environment, and even just plain, simple comfort, the group went to the drawing board…and the first specific mechanic’s gloves were born.

Gloves that withstand even the harshest environments
Seeing the need and demand for such working gloves, the group took their prototype and began a company - Mechanix Wear. Inspired by a background in motorcycle racing, the group created the original Mechanix Wear gloves for individuals involved in the motorsports industry. Motorcycle mechanics, automotive technicians, and race team pit crew members all required specific glove features to perform their necessary tasks while being exposed to varying and often harsh, dangerous conditions. To this day, racing remains a critical testing ground for the design and development of Mechanix Wear gloves. Glove engineers use the extreme environments found in racing to provide valuable feedback concerning the performance of new designs. Only after many hours of testing and real-life racing usage are the gloves then sold to the retail customer.

Mechanix Wear identifies a new consumer market
Grounded by the simply philosophy of creating highest quality job-specific gloves for all hand sizes, Mechanix Wear identified and developed a whole new category of hand protection for the everyday mechanic. Now, every individual would have the option of purchasing a well-fitted, job-specific glove. Since the company’s inception in 1992, it has maintained constant growth due to its expanding and diversified product line. What started as a revolutionary concept of a single glove-design quickly evolved into a comprehensive consumer-based line of gloves for every mechanic’s needs.

The official glove of NASCAR
Staying true to its racing beginnings, Mechanix Wear has maintained an important role in NASCAR. After a spending a year developing their first glove, Mechanix Wear’s “Original” gloves were put to the ultimate test and used by the RCR #3 GM Goodwrench Team during the 1992 Daytona 500. Since then, Mechanix Wear has evolved from a Team Product Supplier and Contingency Sponsor, to the NASCAR Officials’ Product Supplier, to a NASCAR Aftermarket Licensee. This year, Mechanix Wear proudly became a Year-End Awards Sponsor and honored the Pit Crew of the Year (2002 recipient– #40 Chip Ganassi Racing Team). By upholding a close relationship with NASCAR and NASCAR Teams, Mechanix Wear keeps their gloves in the public view while also continuously innovating and redesigning their gloves according to the rigorous needs of the racing crew member.

More than just racing gloves
Although racing provides a diverse, demanding market and important third-party credibility, Mechanix Wear’s continuous goal is to provide gloves for all consumers requiring hand protection. Essentially, every person with a toolbox is a potential customer. To that end, Mechanix Wear strives to exceed customer expectations in all areas of business by providing only the best quality and service, and maintaining ongoing relationships with retailers and distributors. Through aggressive advertising and race marketing, the company develops consumer awareness for the high-performance glove category and creates tremendous consumer demand for Mechanix Branded Gloves.
In addition to gloves, Mechanix Wear has expanded their product line to include specialized footwear, heat sleeves, support belts, and kneepads. Keeping in mind consumer expectations, all Mechanix Wear products are manufactured to withstand the toughest real-life environments.

Offering an easy sell
Only a little over a decade ago, consumers had no choice when it came to purchasing work gloves. With the beginning of Mechanix Wear, an entire new glove category was defined. Consumers now have a choice to purchase a glove that not only fits their hand, but fits their particular job as well. This seemingly simple idea of giving consumers glove choices has created high, built-in demand for the product. Given Mechanix Wear’s effective point-of-purchase displays and brand-loyal consumers, strong retail sales are a virtual certainty.
Additional branding opportunities exist through Mechanix Wear’s Private Label Program. The program allows companies, sponsors, or teams to create custom designs or graphics thereby promoting themselves while still getting the now famous Mechanix Wear quality.

Ask for it by name
As a tribute to the company’s marketing philosophy, Mechanix Wear has become the number one brand of high-performance work gloves that consumers ask for by name. Mechanix Wear is more than just a brand name; it now defines a fast growing product category. The result of Mechanix Wear’s category defining and brand building efforts is a product that overshadows the competition and sells itself.

For more information on Mechanix Wear and their dealer programs, please contact:
Mechanix Wear at 661-257-0474.